It’s time for a conversation about how many 11–15 year olds drink alcohol

December 17th, 2014by admin

wine glassAs a parent, knowing what young teens are thinking at any given time is a difficult task I’m all too aware of.

A recent survey conducted by AB InBev UK, the world’s largest brewer, has shown that this is especially true when it comes to the drinking habits of 11 – 15 year olds.

There appears to be a massive gap between what parents think their children’s attitudes to alcohol are and what these attitudes really are.

The survey revealed that parents think that 57% of 11 – 15 year olds have consumed alcohol at some point whereas official data puts the real percentage at 39%.

On average, 7 out of 10 parents assumed that a larger number of young people had tried alcohol when this is simply not the case.

The results have also shown that these same parents believe that of the 11 – 15 year olds who have tried alcohol, they are 7 times more likely to drink once a week than they actually are.

The survey discovered that there are geographical differences when it comes to opinions on the matter too.

Those parents who live in the North West of England are more likely to over-estimate the incidence of underage drinking than those who live anywhere else in the UK.

These figures are important because they point out a serious difference between what we as parents believe our children are doing and what is actually true.

It is however possible to better understand our children and their behaviour by communicating with them – the problem is figuring out how to approach this without sounding like you are lecturing your child.

In 2013, AB InBev launched a three year partnership with the Alcohol Education Trust to assist parents in communicating with their children about drinking responsibly.

Following the creation of this partnership, the AET saw fit to appoint a parent training coordinator in England’s North West who will be working directly with parents in schools.

The AET are offering free tips on their Facebook page which may be worth checking out if you are looking to help your children make the right choices about alcohol as they get older –




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